Business Health Appraisal
Your Assessment Of Your Business
It goes without saying that this document is of a highly sensitive nature and must be treated in the strictest confidence between both parties.

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What's your first name? *

 
Hey {{answer_HEmw}}, nice to meet you.
What's your last name?

 
It is broken down into just 3 segments
  - Your Business
  - Your Products And Services
  - Your Customers
Completing these questions, and recognising any that you can’t answer, will get you thinking in the right mindset for meeting your objectives – so please allocate time to do it, about 10 minutes.

You will also be asked to score your business, in each area, out of ten – zero being bad and ten being brilliant. Be honest because it’s the only way to build a better, and more enjoyable, business. 
There isn’t a ‘pass’ mark of course, it is designed to bring you some clarity on the state of your business, where it is now and where it could be if everything worked brilliantly.You will be emailed a copy of your answers.  You’ll then be free to choose what to do next – do nothing and stay as you are, discuss the results with us or simply join whichever Business Growth Club suits you best. 

Please note each section must have an answer – even if only N/A, as that is they way we have designed our system.
 
Your Business

 
List the people who work in the business and their responsibilities.

Include you and all family members but if that comes to more than six just list the people who report to you. Is the structure clear and is it efficient?
 
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Your score out of ten
 
Do the people in the business understand the structure, and do your customers?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Where people have responsibility have you given them equivalent authority to make decisions?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Is yours a happy business? Do staff like working there, stay a long time and stay for the right reasons?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Are you happy? And your family? Would you like to work fewer hours?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Do you earn what you’re worth based on your abilities AND the hours you put in?

Your score so far: {{var_score}}
 
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Your score out of ten
 
How would the business operate if you were ill for a month?

Your score so far: {{var_score}}
 
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Your score out of ten
 
How often do you take holidays (a holiday is at least seven consecutive days out of the business)?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Are you building up a retirement fund so you can stop working at a time of your choosing?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Do you have an exit plan, even if you won’t need it for a long time?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Your Products & Services

 
How do customers benefit from using your products and/or services?

Your score so far: {{var_score}}
 
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Your score out of ten
 
What do they really want? Do you know? And do you give it to them?

Your score so far: {{var_score}}
 
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Your score out of ten
 
What do your competitors offer that you don’t? Is this a major disadvantage for you?

Your score so far: {{var_score}}
 
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Your score out of ten
 
And what do you offer that they don’t or can’t? How big an advantage does this give you?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Why should a customer buy from you? Do you have one or two or more compelling reasons why you’re the place to go?

Your score so far: {{var_score}}
 
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Your score out of ten
 
...and if you do have these compelling reasons how well do customers and prospects know this?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Do you communicate them from the rooftop at every opportunity?

Your score so far: {{var_score}}
 
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Your score out of ten
 
What else would your customers want from you (product, service, way of trading etc.) that would make a difference to your business?

Your score so far: {{var_score}}
 
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Your score out of ten
 
What proportion of your customers refers to you at least two new customers a year? Is it 30% or more?

Your score so far: {{var_score}}
 
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Your score out of ten
 
What proportion of your customers would describe your business as “highly recommended” or “excellent” in what it does for them?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Your Customers

 
Why did people buy from you when you started? How different were you from the competition?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Why do they buy from you now? How secure are your relationships/could your customers be “stolen”?

Your score so far: {{var_score}}
 
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Your score out of ten
 
What proportion of your customer base hasn’t bought from you in six months? How vulnerable are you? Do you actually know why they leave?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Do you have clearly defined Target Market(s)? If so can you explain each one in six words or less?

Your score so far: {{var_score}}
 
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Your score out of ten
 
What proportion of each customer’s business do you have on average? Why isn’t it more? How easily could it be more?

Your score so far: {{var_score}}
 
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Your score out of ten
 
What is the biggest complaint or moan made about your business? What have you done about it? Have you shouted out what you’ve done for them?

Your score so far: {{var_score}}
 
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Your score out of ten
 
How do you get new customers? How many ways (the more the better)?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Do you know which ways are most cost effective? Do you know what each new customer costs?

Your score so far: {{var_score}}
 
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Your score out of ten
 
How much is a customer worth to you – what’s their Lifetime Customer Value?

Your score so far: {{var_score}}
 
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Your score out of ten
 
How long could a customer go without hearing from you? How well do ALL your customers know about how much you care about THEM?

Your score so far: {{var_score}}
 
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Your score out of ten
 
Well done {{answer_HEmw}} completing the Business Health Appraisal and we hope it has opened your eyes as to what needs to be tackled in your business.  Our key message is that HELP REALLY IS AVAILABLE, to help you get back to enjoying what you do, move out of second gear and start earning what you are worth, plus of course sleeping better at night!

You just need to see which of our options suits you best, and remember if you want to discuss your results, and around 20% of our members did, just email neil@businessgrowthclub.net and now click register and have a look at our options and let’s start work.
Business Growth Club
Business Health Appraisal | Your Business 
Your total score in this section is {{var_score}}
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